Every year, color experts at the PANTONE Color Institute come up with the Color of the Year. They comb the world, drawing inspiration from various industries, travel destinations, and socio-economic conditions. This year, the PANTONE Color of the Year for 2020 is Classic Blue.

Every year for the past 20 years, the Pantone Institute color experts spend considerable time and analysis combing the world for unique colors to release their influential Color of the Year.