Staff Bios Team Group
Every time I tell people what we do at Dekra-Lite, the inevitable response is “What do you do for the rest of the year?” “Plenty!” is my usual response. We innovate new designs and products, shop the world, buy & stock those fabulous holiday decorations, plan future holiday customer projects, market, sell, and simply improve ourselves to work more efficiently. Being a part of the Dekra-Lite family is a blessing to me. Everyday I come to work, I get to work with very passionate people, who are all co-owners, since Dekra-Lite is an ESOP (Employee Stock Ownership Program) company. The role I perform also gives me plenty of opportunities to use all the competencies I have gained from my previous careers as a corporate executive in DHL and Amazon and also as an entrepreneur, owning Subway franchises. I really look forward to helping Dekra-Lite fulfill its growth vision for the next 10 years. Born and raised in Singapore, the U.S. is my third country of residence. I had also lived and worked in Vietnam during those early and exciting years after the country opened its doors to foreign investments. I enjoy traveling, food and the outdoors. I have been privileged to have [...]
As a Southern California local I grew up surfing the waves and enjoying the coastal lifestyle. Never wanting to leave the luxury I grew accustomed to, I reside in Seal Beach with my beautiful wife and amazing son and daughter. Although I do literally live for the holidays, I love summer nights and summer vacations with my family. I’m pretty good with a guitar and my daughter loves singing along – we make quite the duo! I’ve been bring holiday magic to the masses with Dekra-Lite for 5 years now and it’s always as exciting and magical as it was my first season. I’m lucky enough to service some of Southern and Northern California with accounts such as Disneyland, Biola University and the City of Industry. Coming from the restaurant industry, my first priority has always been the customer experience and it has certainly carried over to Christmas. I take great pride in knowing that the holiday decor process has been easy for my clients and an experience they enjoyed. Call me so we can start decorating!
Give me a little stretch of beach to walk and maybe some water sports and I’m very happy! Although I love living in Southern California for just this reason, I can relate to my friends and clients all over the US after growing up in the suburbs of Chicago, IL and living in Jacksonville, FL for a few years. As a member of Dekra-lite’s sales team, I recently celebrated 11 years with the company. In that time, I’ve had the pleasure to represent a wonderful evolution of Holiday decorations and designs, one of the many perks of being with an innovative Holiday Décor company. One can say that the buisness world of art, design and retail sales are all that I’ve ever known professionally. Prior to joining Dekra-Lite, I represented highly aclaimed artists in the wholesale art business for 5 years, and prior to that I owned and operated a thriving True Value Hardware store for 10 years. I am very happy to say I’ve traded hammers, paint and frames for garland, bows, ornaments and some of the tallest Christmas trees ever!
Coaching others is my passion! I’ve spent the last 8 years answering to Coach Stacey, coaching competitive cheer leading and now I am a health coach, encouraging others to win at the weight loss game…one bite at a time! For over a decade I have been cheering on new business prospecting and development at Dekra-Lite. As a Senior Account Executive, I promote new sales by introducing our innovative LED products as long-term solutions to many industries including Cities, Theme Parks and Shopping Centers within a specific targeted territory. I thrive on scheduling client introductions and meetings, preparing presentations and proposals. The enthusiasm continues when attending training workshops to increase product knowledge and to stay abreast of new products. Besides Christmas, my favorite time of year is spring, when I participate in trade shows, promoting our company image and coaching our clients towards another winning Holiday Season!
I recently traded frigid Chicago winters and rain filled days in Portland, OR for the warm sunshine of Southern California. I’m a passionate music lover who jams to the rock of the 70’s and 80’s as well as today’s pop and country artists. As an enthusiastic hockey fan, I’m a big supporter of the Chicago Blackhawks. My weekends are reserved for sandy toes and sunshine at the beach. As Dekra-Lite’s Sales Manager, I’m excited to lead our Sales team in delivering the best custom holiday programs to our customers. I’m excited to apply my twenty years of experience developing sales and marketing programs in the live entertainment industry to the festive world of holiday decor.
Hi! I’m Christina. I’m a Starbucks-fueled mom to the sweetest 5-year old twins, a wife to my best friend, a self-proclaimed party styler, and an eternal optimist. I’m also a passionate Marketing Manager that will ramble on about the latest in social media (instagram, facebook or twitter) or my talented art team and their phenomenal creations. Marketing has been my driving force for as long as I can remember. At a very young age, I fearlessly rolled up my sleeves and dove head first into the creative world working for one of the largest advertising agencies in San Francisco. Surrounding myself with talent of that magnitude allowed me opportunities to dip my toe into all aspects of marketing, branding, and advertising. After one of my first successful ads landed on a billboard in Union Square, I was forever hooked! My passion for marketing, all things Christmas, and creativity collided when I found Dekra-Lite, and I am incredibly grateful to experience and create holiday magic every day of the year!
I have 15 years in business development experience including opportunities working with well-known brands such as DHL and Bank of America and hold a Bachelor’s degree in Corporate Communications and Public Affairs. I look forward to putting my experience to work for you as we design your best holiday season yet. When I am not in the office, I am enjoying soccer. I was proudly a part of my University men’s soccer team and reached the Final Four of NCAA Championships.
I’ve been sprinkling holiday cheer for over 4 years now. I began my career at Dekra-Lite on the Operations side of things, where I was decorating and building some of our most sought after designs. I then had the opportunity to move to the Receptionist position where I greeted our visitors and callers, I also had the chance to aide in the Accounts Receivables department. But, I quickly found a calling in the Sales Department. Here I began assisting the Sales Executives and discovered a passion for helping our customers bring their holiday visions to life. Today, I’m a bilingual Dekra-Lite Account Executive and proud ESOP (Employee Stock Ownership Program) committee member who enjoys working with my clients in both North and South America on creating their most memorable holiday experiences yet! When I’m not at the North Pole, I’m savoring the Southern Californian life with my husband and two sons (14 years and 7 years). Feliz Navidad!
Work hard, play hard – an old saying that has resonated with me for years! Whether I am skiing, biking, doing a triathlon or working 30 straight days in the month of November, I do it with passion. I’m an Orange County transplant from Palm Springs. As soon as I was old enough I moved to cool air to live in the City of Seal Beach with my beautiful wife, three children and a pint size dog. As Founder and President of Dekra-Lite, I wear many hats throughout the year. From shopping the world and trade-shows for new products and services, to helping my Sales and Marketing teams develop the best holiday designs for the upcoming season. I love going to China to find new and exciting products and factories. It gives me great satisfaction to bring a new seasonal product to market that fills a niche in our industry. It is fun to support my team, great to meet new customers, and very satisfying to hear we did a great job for a client. Quality innovative products, good service, and happy customers make me work hard every day!