In today’s competitive marketplace, it takes well-coordinated marketing and advertising to attract consumers to your business.  When you plan your marketing campaign, you may think to use traditional advertising such as newspaper and radio ads, or online advertising such as web ads and social networks. However, if you’re not including storefront marketing in your strategy, you could be missing out on the most accessible consumers of all -- neighbors, shoppers, and tourists who can readily bring business through your door. Inexpensive and invaluable advertising To attract customers to your storefront, especially if your business is new, you need to stand out from the crowd. An effective way to do this is the use of vinyl graphics. Using vinyl graphics to market your business can transform your shop from dull and dreary to eye catching and exciting. A well-placed graphic on your window façade offering discounts, sales or new products can attract curious shoppers. It’s an inexpensive way to increase brand awareness, attract the eye of potential new customers and is a creative method of getting your messages across. Window graphics can also create curiosity, as they shield the inside of your premises from being completely seen. If a potential customer is intrigued [...]