How Commercial Holiday Decor Improves Customer Experience

There are many reasons to display commercial holiday decor in your retail space. It attracts foot traffic, makes employees happy, and can even promote branding. However, the most important reason may be its impact on customer experience. 

Customers enjoy a decorative environment. It improves their mood, ensuring your company makes a positive impression. Those who think of your company favorably are more likely to purchase something and become loyal customers. 

This article will discuss commercial lighting benefits and their impact on your business.

Atmosphere is a huge factor in customer experience. Statistics show 95% of customers consider a store’s exterior appearance when looking for places to shop. Additionally, customers are more likely to buy when the store environment reflects the excitement of their purchase.

Here are other statistics that reveal the importance of holiday decor in increasing sales.

While a pleasant store atmosphere enhances customer experience year-round, patrons react particularly well to commercial holiday decor. Research  in emotional psychology reveals that exposure to bright, colorful lights boosts dopamine in the brain, making a person feel happier. Looking at decor can also promote nostalgia, which leads to a sense of social connectedness.

You can also promote customer loyalty through festive decor.

You only have one chance to make a first impression, and holiday lights ensure that first impression will be great. If customers have a good experience in your store, they will remain loyal and return to make future purchases. They may also recommend your store to friends and family, boosting brand awareness and potentially increasing conversions. 

Let’s take a closer look at how holiday decor enhances the customer experience.

Holiday decor makes people happy. It creates a positive experience that reflects on your store. It also puts people in a festive spirit, reminding them it’s time to buy presents for others and treat themselves. 

People spend more time in a store with decorations, checking the aesthetics, and soaking up the pleasant atmosphere, which gives them more opportunity to find an item they can’t resist.

Additionally, people may feel an obligation of reciprocity after spending a long time in stores. They may feel they owe the shopkeeper something for providing a fulfilling experience and return the favor with a purchase. 

Your wintWhen you decorate business for holidays, customers may take a picture of themselves standing in front of it and post it on social media. They may tag your store, or the image may show branded elements so viewers know where they are. This type of social sharing is free marketing for your business. er wonderland office decorations may consist of ceiling decor, adding a festive air without interfering with the workspace. You can include various types of professional office Christmas decor in your ceiling designs, including:

If you set up a holiday selfie station, people will be even more likely to take pictures and share them on social media.

Commercial decor to attract customers brings people to your business. A stunning design will encourage them to visit and learn more about what you offer. More foot traffic means more potential sales. 

Additionally, people who have a good experience at your store will likely return. They may even visit your store as part of their holiday routine. Past customers may invite friends and family to spread brand awareness. 

Aligning your holiday decor with your brand will make your decorating efforts even more successful. It will remind people who is behind the decorating. This strategy will make it more likely that your branding attributes will be captured in selfies.

Here are some retail store Christmas decoration ideas that will help you integrate branding in your decorative efforts. 

Themed holiday decorations for offices and retail shops can represent your brand image in the following applications. 

• Feature Your Logo: Include logos on your decorations, including tree decor, selfie stations, and holiday banners.
• Honor Your Mascot: Make your mascot the theme of your decor by placing it on top of your tree, complete with a Christmas hat.
• Capitalize on Your Product Line: Make everyone remember what you sell by integrating products into your decor. For example, a cosmetics company may customize a tree with lipstick and eyeshadow ornaments, or a hardware company may have screwdrivers and hammers on its tree.
• Include Company Colors: Make your company colors part of your decor color scheme. 

Note that most of these decorations must be custom-made in advance—partner with a company that provides the required services. Ensure you give them enough time so you have the decor when you decide to decorate. 

Businesses must also decide whether to DIY their design or hire a professional. A professional decorating company is recommended because it can help you maintain brand consistency in the following ways:

• Ensure Your Design Looks Professional: Professionalism should be part of your brand image. If you DIY your design, it may not look clean, and components can fall, endangering customers. A professional design will help you put your best foot forward.

• A Brand-Worthy Design: Professional decorators will work with you to ensure your design represents your brand. They will also help you integrate custom decor and brand colors. 

Your holiday decor can be more than a way to attract customers. It can also be a valuable tool for customer retention during holidays.

Customer retention should be a priority for any business. Retaining a customer can cost five times less than attracting a new one. Additionally, existing customers are 50% more likely to try new products from your company and spend 31% more than new customers. Therefore, using decorations as a retention tool is worth your while.

Here are some reasons why decorations are so effective. 

Decorations help create a memorable shopping experience. When you embed your brand in people’s memories, they will be more likely to think of you when they require your products and services. It will make they choose you over your competitors.

Customers who have a positive shopping experience Christmas in your store may also make it a tradition to visit every year during the holiday season. They may bring along friends and family. You will become part of their history, creating a loyal relationship beyond products and services.

The positive impact of holiday decorations also affects your staff, which benefits your company. Here’s how the relationship works. 

Customers aren’t the only ones who experience a mood boost when you hang up holiday decorations. Your staff will enjoy the display too. They will be grateful for your efforts and reciprocate with:

• Loyalty: Employees who are happy at your company are less likely to leave. Reduced staff turnover eliminates the time and cost of talent acquisition and ensures operations run seamlessly.
• Enhanced Performance: Employees who are pleased with their workplace perform better. They are more productive and more focused on doing a good job.
• Improved Reputation: Companies may not realize how big a role employees play in their reputation. Employees satisfied with their work experience leave positive reviews on job websites, helping you attract top talent. 

The positivity in the workplace also contributes to better customer experiences in the following ways. 

• Better Customer Service: When employees are in a good mood, they treat customers better. They offer service with a smile.
• Increased Satisfaction: More productive employees deliver faster, more efficient service.
• Going That Extra Mile: Workers dedicated to their companies will go that extra mile to make their employer look good. 

There’s no doubt that Christmas decor can benefit your business. It enhances customer experiences, promotes staff morale, and improves conversion and retention rates, but you will only reach your goals if your display looks professional. That’s where Dekra-Lite comes in.

Dekra-Lite has been decorating commercial spaces since 1987. We offer safe, high-quality installations to please your customers and staff. Our team provides efficient services that will take the stress off your shoulders this holiday season. 

Contact us when you are ready to create a Christmas atmosphere for business success.

Holiday decor puts people in a good mood, so they form a favorable opinion of your company. It also increases shop dwell time, making them more likely to buy. 

Hiring professionals for holiday decorations is an added expense, but it may be worth your while. It minimizes the time and effort you would spend decorating, so you can focus on making your holiday season the best one ever. It also decreases the risk of accidents that can lead to injuries, medical expenses, and damage to your company’s reputation. 

Holiday decor can improve online engagement if you post pictures of your in-store decorations. You may even have a lighting ceremony and share it on your website. You can also make your site more festive by adding the appearance of falling snow and other decorative graphics. 

Any retail business can benefit from commercial holiday decor. It will attract people to your location and make them more likely to purchase. 

Many shops start planning their holiday decor installation after Halloween. However, starting late could mean missing out on the best decorations, not getting custom decorations on time, and not taking advantage of year-round sales. With this in mind, it’s best to start planning over the summer or make it part of ongoing operations.