How to Align Holiday Decorations with Your Brand Identity

Corporate holiday decorations serve as a shining beacon during the busy season, drawing consumers to your business and reminding them that the shopping window is closing, making now the perfect time to buy. But those decorations will be more effective if they include branding elements. They ensure that people remember the business behind the decor and can also increase marketing results if they appear in your customers’ social media posts. 

However, many brands struggle to determine the most effective way to utilize holiday decorations for branding purposes. Fortunately, there are several options out there. This article will help you explore the possibilities. 

With the holiday season being so busy, you may be seeing many customers for the first time. They will form first impressions that shape how they view your company moving forward. It’s vital to sell your brand from the get-go.

A brand is more than the name of your company and what you sell. It's part of your identity. For example, a child’s brand may promote itself with bright colors and silly fonts, supporting a fun and safe experience. A luxury brand will use regal colors and provide an upscale retail environment.

Your personalized holiday decor should go beyond attracting customers and selling products. It should make memories. For example, you may collaborate with the community to host a tree lighting, feature an in-store Santa, or set up selfie stations .

Customers will remember the experience, but will they remember your brand? They will if you incorporate branded Christmas ornaments. 

In addition to reminding them where they are shopping, they could show up in pictures so people will remember where they were last season. If images are posted on social media, they could enhance your branding efforts for no extra cost. 

Businesses have various touchpoints with their customers. They include:

• Digital: Such as websites, emails, social media, apps, and chatbots.
• Physical: Including retail stores, product packaging, customer service, events, and other in-person interactions.
• Indirect: Such as customer reviews, word-of-mouth, peer referrals, and social media.

Business holiday decorations ensure your brand is consistently represented across all touchpoints. They decorate your shop and can be integrated into community events, covering physical aspects. Corporate Christmas decor ideas can also appear in social media pictures that people post, ensuring branding messages are conveyed through both digital and indirect channels.

You can further capitalize on branding during the holiday season by:

• Using festive packaging
• Including holiday elements on your website and emails
• Ensuring phone customer service reps express holiday greetings

Holiday displays are fun, but after a while, it can get to be, “You’ve seen one, you’ve seen them all.” Brands tend to use similar decorating schemes and may even use the same decorations. Personalized holiday decor sets you apart. 

Branded decorations are often customized to feature your unique logo and products. Therefore, they will stand out from other brands. You can further incorporate a holiday theme for brands that represent your mascot or the products you sell, ensuring your decor is both memorable and relevant. 

First, you must define your brand personality . Are you a fun brand? A luxury brand? An eco-friendly brand?

Then consider how you like to send your message. What emotional connection are you aiming for? Do you prefer to use humor, empathy, or drama?

Don’t forget to incorporate your logos, themes, and brand colors in holiday decor. Here are some examples.

Rather than try to find decor that matches your brand’s image, consider the customized route. For example, you can order:

There are plenty of opportunities to incorporate your logo into customized Christmas decorations, but subtlety is key. Don’t let your logo overwhelm the design. Let its beauty shine through. 

At the same time, you want to ensure your logo appears in key areas. Place it where people are likely to take photos, increasing the odds that it will appear on social media. Your logo should also be prominently displayed near your entrance and placed in key areas throughout your store. 

Start by determining whether you want to project a traditional or modern image based on your brand. For example, Coca-Cola is one of the first brands to use Santa Claus in its holiday decor. Therefore, they may choose to travel back in time and explore the different ways they incorporated Santa into their holiday decor strategy. 

However, as a modern company, they can also implement a contemporary approach to switch things up. 

You can determine which direction you want to go in based on your brand. For example, a brand catering to families may wish to maintain a traditional approach, while a goth clothing brand can adopt a more edgy and modern aesthetic. If your brand is more versatile, consider experimenting with different approaches to see how they resonate with your customer base. 

Regardless of your approach, it’s vital to strike a balance between festivity and professionalism. Your decorations can be flamboyant, but they should be symmetrical, stable, and follow a well-thought-out design scheme. In addition to helping you put your best foot forward, this attention to detail also often goes hand in hand with safety, minimizing accidents during the holiday season.

Coordinating holiday decorations for branding contributes to an immersive experience. Here are some tips to keep in mind. 

Keep your brand colors in mind when choosing your lighting, signage, and props. For example, if your brand colors are red and blue, choose decor that features those colors or matches those colors. This approach ensures a coordinated look.

Your decor is not only for customers. It’s also for your employees. A CEO Weekly article reveals that branded office decorations boost morale and happiness, encourage teamwork, spark creativity, show appreciation, and support mental wellbeing. As a result, your employees will be more loyal, which in turn reduces attrition rates and enables them to provide better customer service.

But what happens if you neglect to include decor in employee areas? Or if the decor in those areas is inconsistent with other themes? It could have the opposite effect. Therefore, you want to remain consistent in all areas of your space.

This approach will also impress any customers who access employee spaces and executives who visit during the holiday season.

Companies that want to impress customers should collaborate with a professional on their commercial holiday display. A professional will:

• Ensure Brand Consistency: They will develop a design scheme that ensures consistency across various areas of the shop.
• Enhance Safety: Professionals will install decor elements safely, reducing potential incidents that may endanger customers and employees and do reputational harm.
• Save Time: The holiday season is one of the busiest times of the year for business owners. Many don’t have the time to shop for holiday decor and decorate. A professional will take the responsibility off your shoulders so you can focus on delivering a great holiday season.

Businesses considering partnering with professionals on their holiday marketing decor should look no further than Dekra-Lite. We have extensive experience with large-scale displays and a wide selection of high-quality products. Our team makes safety a priority.

Contact us to make this year's decorating efforts a success.

You can maintain brand professionalism with holiday decor by ensuring that your decorations are neatly and safely hung. A cohesive appearance is essential. Incorporate brand elements without overwhelming your design. 

Aligning holiday decorations with your brand identity makes your company more memorable. As a result, people will be more likely to shop and recommend your brand throughout the year. It also guides a cohesive design, supporting the holiday experience. 

Yes, holiday decorations can impact how customers perceive your brand. They send a branding message that can emphasize your values, mission, and vision. Additionally, if the company culture holiday decorations look professional, they can support your credibility. 

A modern or minimalist brand should use modern or minimalist holiday decor. Examples include a neutral color palette, natural greenery, warm lighting, curated collections, and natural materials. Embrace a ‘less is more’ mentality by choosing a few key decorations rather than covering every surface. 

When decorating for the holidays as a business, avoid overusing your logo and branding elements, especially to the point where they overwhelm the design. Never install corporate identity decor that poses a safety threat to customers and employees. Keep decor simple to avoid sensory overload.