Essential Steps for Planning Commercial Holiday Decorations

The holidays are big shopping times for many businesses. Brands can attract more customers with the right commercial holiday decorations. They will brighten up your store, create a festive mood, and remind shoppers to stock up on gifts and other holiday items.

A lot is riding on your holiday decorations. Plan early to establish an efficient process and make your store look great. With the right strategy, you will curate a look that draws customers and boosts conversions.

The first step involves defining the goals and budget of your commercial holiday décor. Many businesses set aside 5% - 10% of their budget for holiday decorations.

If you plan to hire a professional decorator, shop around to determine how much they charge. Pricing averages are typically between $800 and $1500 per project or $50 to $200 per hour.

Look for sales, discounts, coupons, and promo codes to save money. Artificial trees can also reduce costs because they last for years.

You should also set a timeline when planning commercial holiday decorations. Consider how long it will take, when to start, and when to end. Set a deadline to ensure you are ready when the holiday season rolls around.

Goal setting involves finding the right decoration theme and style for your brand. This should align with the items you sell and the tastes of your target audience.

For example, a tool company may consider placing tool ornaments on their commercial Christmas tree. A fashion company may post decorations featuring a stylish Mr. and Mrs. Claus, elves, and reindeer.

You should also integrate your brand colors into your design. There are no rules stating you must use green and red. Modern decorators are breaking outside the traditional box.

If your brand colors are blue and yellow, consider adding them to your Christmas tree decorations. Colors like black and gold will give your Christmas décor an upscale appeal.

Next, you must focus on the types of decorations you will integrate into your design. These can vary depending on your design goals, and whether you are decorating your interior or exterior spaces.

Commercial outdoor holiday decorations must hold up well to weather elements. For example, you may consider fiberglass Christmas decorations. The material endures varying temperatures from extreme heat to chilling frost.

Giant inflatables are also perfect for outdoor use. They are durable, tear-resistant, and typically made of waterproof materials. These decorations blow up to a giant size and deflate to a tiny piece of material making them easy to move and store.

Your decorations must attract customers to your store. Ensure they are bright and eye-catching. Arrange them in a way that makes your store welcoming and does not obstruct foot traffic.

With indoor decorations, you don’t need to be as picky about the materials you use. Size is a bigger issue. Your decorations should be noticeable but should not interfere with product visibility and accessibility.

Garlands and wreaths make ideal indoor decorations. They are easy to hang so they don’t take up any floor space. Most businesses will find a hanging spot that does not interfere with product displays.

You may also consider mini-lights. Festive lights for business bring cheer to interior spaces. They can hang atop walls and ceilings and create a jolly atmosphere.

Several decorations are ideal for both indoor and outdoor spaces. For example, lights are a necessity for exteriors and interiors. Outdoor lights should be showy and flashy while indoor lights should be calm and subtle.

Christmas trees are also suited for indoor and outdoor decorations. Choose trees that suit your decorating space. Large trees can be placed in the front of the building, while smaller trees are ideal for indoor areas.

Plan a cohesive indoor/outdoor design. The two should complement each other offering a seamless holiday experience as customers enter and exit the building. Maintain a singular theme throughout your property.

Several steps are integral to the holiday decorating installation process. Here are some to consider:

• Get Your Supplies: Determine which supplies are needed to hang your decorations. Which supplies do you have, and which will you purchase? Plan when you will shop for these supplies.
• Get Your Decorations: Similarly, you must decide which decorations you can reuse from last year, and which you should purchase for this year.
• Determine Your Timeline: Make a timeline for your various tasks and decide which employee will complete each task, when they will complete that task, and how much time they will need.
• Review Safety Precautions: You must stay safe when hanging holiday decorations for commercial buildings. Make a list of safety precautions and review them with your employees.
• Consider Hiring a Professional: A professional may save you time and even money. If you go this route, find out when they are available and how long they will need to install your decorations.

After completing your installation, promote your décor to attract customers. Here are some useful marketing tips.

Social media is an excellent way to promote your holiday design. You may:

• Post videos and images on social media showing your staff decorating your store and your finished product.
• Advertise holiday sale products. Take pictures showing sale products in your shop alongside your decorations.
• Promote holiday events. Do you plan to have Santa appear in your store?

Will you set up Christmas selfie stations and Santa sets?  Use social media to let consumers know what they can expect and when they can expect it. 

You may also host offline content to bring drive foot traffic. Here are some suggestions:

• In-Store Raffles: Offer a raffle to customers who make a minimum purchase in your store. They can write their contact information on paper and place it in a jar to win fun prizes.
• Photo Contests: Encourage customers to come into your store and interact with your selfie stations and Santa sets. Award a prize for the best photo.
• Scavenger Hunt: Invite consumers to attend a Christmas-themed scavenger hunt.

Commercial holiday decorations are a must for any business hoping to attract shoppers into their stores. They brighten the environment and encourage customers to purchase holiday items. Businesses that decorate will increase conversions and keep up with the competition.

Dekra-Lite has everything you need to decorate for the holiday season. We offer a wide selection of trees, lighting, ornaments, props, and more. Contact us when you are ready to start planning your seasonal decorations. 

When it comes to holiday decorations, the sky is the limit. Companies can choose from trees, lights, wreaths, foliage, props--- and the list goes on.

There are no hard and fast rules concerning when you should start planning your commercial holiday decorations. It depends on the scope of your decorations and your business schedule.

Some companies start in the summer, while others begin after Halloween. Many businesses begin planning the moment they take their decorations down. This timeline allows them to determine which decorations to keep or discard, and it’s a great time to take advantage of post-holiday decoration sales.

You can use your decorations year after year. It’s a great way to save money. However, you should throw a few new decorations into the mix to freshen things up for the new year. Additionally, you should never use decorations that are damaged or dangerous.

You can promote holiday decorations online and offline. Use social media to take pictures of your decorations, promote sale items, and invite consumers to in-store holiday events. You can also host offline contests to bring customers into your shop.

Businesses should be aware of certain safety tips to keep their customers and employees safe. Here are some to note:

• Use fire-resistant Christmas trees.
• Place trees and other foliage away from heat sources.
• Ensure your decorations are safe- check for exposed wiring and other signs of potential hazards.
• Ensure your decorations are certified for indoor or outdoor use.
• Avoid overloading outlets.